Introduction of Red Bull
If you were ever to need to research a company that can dominate market share, look no further than Red Bull GmbH. Red Bull GmbH produces Red Bull, the energy drink that blows all the others out of the water in terms of sales.
In a rare display of total global dominance by any beverage, Red Bull bests all its other energy drink competitors on a regular basis. In 2018 alone, almost 7 billion cans of the drink that “gives you wings” were sold in well over 100 countries.
So where did this seemingly genius idea come from? Well, like most great things, it was a spin from another energy drink already in existence. The drink was called Krating Daeng and was created in Thailand by Chaleo Yoovidhya. If you have seen a can of Red Bull, it may make sense to know that the words Krating Daeng translate to red gaur, which is a large, South Asian bovine.
Before anyone jumps to the conclusion that Dietrich Mateschitz simply stole the Red Bull idea from Yoovidhya, the two actually worked together to create the new product. The recipe was changed slightly to suit Western tastes and now Red Bull exists in its original Thai form and in the form sold globally - both are called Red Bull.
Red Bull did not rise to such a massive prominence and high-level success simply on taste alone. A novel marketing approach featuring self-sponsored extreme sporting events and moments (remember the man skydiving from space?) has provided a bit of self-fulfillment to its now-famous slogan, “Red Bull gives you wings!”
Red Bull Prices
While Red Bull has managed to continue dominance over the energy drink market, other major competitors have entered the scene.
Some, like Monster, have seemingly taken Red Bull’s strategy and applied it to their own brand (Monster sponsors myriad extreme events). Other brands are taking a different approach and trying to separate themselves from Red Bull by claiming to be an “all natural” alternative.
Despite the many attempts to take the crown off the bull’s head, Red Bull continues to dominate competitors in market share around the world. Does this have an impact on its overall cost? Here is a quick comparison of Red Bull against its peers.
Red Bull vs Monster Energy
The first disparity in the two most popular energy drinks is their size offerings. Aside from some of its specialty offerings, Monster drinks come in 16-ounce or larger cans.
When comparing equivalent sizes by using our Common Red Bull Prices List, Red Bull is notably double the cost. A 12-pack of 16-ounce Red Bull Energy Drinks is roughly the same as twice as many Monster Energy Drinks.
When comparing ingredients, both options offer similar caffeine contents and their ingredient lists are quite similar. Red Bull does feature some B-vitamins not found in a can of regular Monster Energy Drink.
Red Bull vs Other Energy Drinks
Comparing Red Bull against other energy drinks can become difficult as so many are now entering the market as smaller scale and “natural” options. Many of these drinks have eliminated caffeine as the stimulant and are widely considered less effective for the purpose of providing energy.
A common comparison to Red Bull regarding stimulating effects is the 5-Hour Energy shot. The comparison is challenging as one is simply a stimulating sip of almost pure caffeine and Red Bull is considered an enjoyable drink.
However, assuming they both provide similar stimulation (many studies show Red Bull and 5-Hour Energy both are equivalent to a cup of coffee), Red Bull comes in about 17 dollars cheaper for 24 servings.
Common Red Bull Prices List
Type | Size | Avg Price |
|---|---|---|
Red Bull Energy Drink | 24 x 8.4 oz | $33.60 |
24 x 12 oz | $47.48 | |
12 x 16 oz | $31.48 | |
12 x 20 oz | $45.23 | |
Red Bull Sugar-Free | 24 x 8.4 oz | $32.69 |
Red Bull Total Zero | 24 x 12 oz | $56.88 |
Red Bull Yellow Editions, Tropical | 24 x 8.4 oz | $37.58 |
Red Bull Blue Editions, Blueberry | 24 x 8.4 oz | $39.99 |
Red Bull Peach Editions, Peach-Nectarine | 24 x 12 oz | $56.88 |
Red Bull Red Editions, Cranberry | 24 x 12 oz | $56.88 |
Red Bull Orange Editions, Tangerine | 24 x 12 oz | $56.88 |
Organics By Red Bull Simply Cola | 24 x 8.4 oz | $48.29 |
Red Bull Energy Drink Variants and Ingredients
Red Bull has certainly expanded its repertoire from the original and somewhat indescribable flavor created in the late 1980s. Here is a current list (ever-changing) of the varieties offered by the Red Bull brand - described flavors in parenthesis:
The ingredients in Red Bull have little variation outside of the Sugar-Free (no sugar) and Total Zero (no calories) options. Natural flavorings are added to achieve the colors available today. The ingredients in the original Red Bull are as follows (some countries limit caffeine content and other ingredients):
Red Bull Energy Drink is the undeniable leader of the rapidly-growing energy market. It continues to create new flavor options and has a strong grip on extreme sports, concerts, and innovative marketing arenas.