Ciroc Vodka Prices Guide 2022

Introduction to Ciroc Vodka

Ciroc vodka is a premium beverage brand created by the British multinational alcoholic beverage company, Diageo. The reason for the higher price, when compared to low-cost brands, is the vodka's ingredients. Unlike most vodka brands, Ciroc is produced by distilling grapes rather than the usual grains or potatoes. Whether or not the taste is affected at all is a matter of serious contention online! Some people claim it tastes strongly of grapes while others assert it just tastes like vodka (which is not to say other flowery terms won’t be added to the description, like “luscious,” “complex,” or even “revolutionary”).

The brand is fairly new, with the founder Jean-Sebastien Robicquet having only established it in his native country, France in 2001. Robicquet, who comes from a long line of winemakers dating back centuries, purportedly created the spirit at the direct request of Diageo. The corporation wasted no time in bringing the high-end brand to the United States, where it made its debut in 2003.

The high-end vodka didn’t do very well in its early years, that is until Diageo harnessed the power of popular culture to advertise it. Marketing responsibilities were surrendered to hip-hop star Sean “P. Diddy” Combs in 2007, who then embarked on an aggressive marketing campaign. In the music world, Ciroc was elbowed into a variety of music videos, got massive visibility at concerts, and recently even had its name put on a studio in Los Angeles that donates its services to aspiring musicians as a marketing tactic.

But this was bigger than just hip-hop. In the mainstream, Combs and friendly celebrities would star in commercials identifying the vodka as one of the necessary components of a life of luxury. The campaign worked, not only causing sales to soar, but also granting Ciroc a strong reputation as a high-end liquor in the same class as Grey Goose or Belvedere.

This is about the same as its main competitor in popular US culture, the French brand with an astoundingly similar story, Grey Goose. Grey Goose also costs about $50.00 per 1.75 liters on average. It’s hard to say which “premium” brand has the highest esteem these days, but Grey Goose enjoys the benefit of experience - having a presence in the US almost 10 years longer than Ciroc.

Ciroc New Flavor 2022:

Ciroc Passion was released in April, 2022. The exotic blend of tropical fruits has notes of mango, juicy citrus and hibiscus. 

Ciroc Limited Edition Flavors:

If you find yourself struggling to make a decision which flavor to grab, maybe narrow down your selection to the Limited Edition flavors. if you have any sort of FOMO (fear of missing out) you should definitely try one of these. They are here today but might be gone tomorrow! 

White Grape Ciroc Vodka is refreshing and sophisticated with delicate juicy grape and tropical fruit flavors. 

Ciroc Summer Watermelon screams juicy, fresh ripe watermelon and is the perfect companion to your summer cocktails. 

Pomegranate Ciroc is infused with fresh pomegranates and other berries lending a bright and fruity burst of flavor. Perfect for holiday cocktails or just on its own! 

Ciroc Discontinued Flavors: French Vanilla, Amaretto, Summer Colada, Blue Stone

This is about the same as its main competitor in popular US culture, the French brand with an astoundingly similar story, Grey Goose. Grey Goose also costs about $50.00 per 1.75 liters on average. It’s hard to say which “premium” brand has the highest esteem these days, but Grey Goose enjoys the benefit of experience - having a presence in the US almost 10 years longer than Ciroc.

Ciroc Ten

For those who really want to impress at the club, Ciroc has come out with Ciroc Ten, which costs around $250.00 and is only available in a one-liter bottle. The taste is reportedly good, although most say that it’s not worth the price tag on taste alone. But then again, those who are looking to purchase this caliber of drink probably aren’t too worried about its high prices. It’s up to Combs to prove that he can make a big enough name for Ten to link it to extreme financial stability in the popular mind.

Fruit-Flavored Ciroc

The fruity Cirocs are a lot more reasonable when compared to Ten or even the plain variant of Ciroc. They cost about $30.00, which is only about 2 or 3 times more than the cheapest brands. For comparison, Smirnoff pineapple vodka costs about $12.00 for 750 ml while Ciroc’s pineapple drink can be found for as low as the mid-twenty dollar range.

Is Ciroc Vodka Gluten-Free?

Diageo is also trying to tap into the lucrative gluten-free market by specifically mentioning this nutritional point in their Ciroc advertising. You can find the gluten-free disclaimer on many of the individual product pages on Ciroc’s official website, such as for the coconut flavor and the peach flavor.

This will come as no surprise to some, as scientists argue that all vodkas are liberated of gluten through the distillation process. Nevertheless, it is a sound marketing move for the Ciroc advertising to mention this specifically. This is especially true for flavored vodkas, as people assume they could possibly have ingredients with gluten even if the base ingredient doesn’t.

Common Recipes: What to Mix With Ciroc Vodka

It is often claimed that the premium vodka brands on the level of Ciroc, Grey Goose, or Belvedere can be comfortably consumed on the rocks, or even neat, as opposed to budget brands which should be mixed if you want to avoid getting a bad taste in your mouth. Even if that’s true in your case and you have no problem downing hard alcohol in rocks glasses, you’ll probably want a few recipes to keep things fresh.