Introduction of Nestle Pure Life Water
The Nestlé brand offers a substantial list of bottled waters including Poland Spring, Perrier, San Pellegrino, and obviously, Nestlé Pure Life. Nestlé began fulfilling the global needs for clean, bottled water in 1992 and created the Pure Life brand in 1998.
Well, actually Pure Life started as a production of the Aberfoyle Springs company marketed as a brand of the same name - Aberfoyle Springs. Nestlé purchased the brand in 2000, changed the name to Nestlé Pure Life Aberfoyle, then to Nestlé Pure Life Natural Spring Water.
Despite its tumultuous beginnings from a branding perspective, Nestlé Pure Life has grown to be available in almost 30 countries around the world. Interestingly, Nestlé bottles another of its products in the same facility - another brand of bottled water called Montclair.
The brand launched in Pakistan made its way to Europe and on to the United States. Keeping with the Nestlé form, Pure Life bottled water is considered one of the most prevalent brands around the world.
Nestle Pure Life Water Prices
When considering the price point of Nestlé Pure Life Water, it is important to recognize that while it was once called natural spring water the water is primarily sourced from local municipalities.
This should lead to avoiding the comparison of this brand with other naturally sourced waters. Appropriate comparisons would be those who admittedly use local water supplies like Coca Cola’s Dasani and the product from PepsiCo called Aquafina.
Nestle Pure LIfe vs Other Bottles
Again, comparing Nestlé Pure Life to similarly processed brands makes more sense. When compared to Aquafina and Dasani, Pure Life comes in a little high at almost twice the cost of an equivalently sized package.
In fact, the most direct cost comparison for Pure Life is another product from the Nestlé group of bottled waters - Ice Mountain water. Ice Mountain is a naturally-sourced product that does not endure the purification processes used by Pure Life.
It can be challenging to pinpoint a reason for such a price disparity amongst similarly produced brands, aside from the worldwide recognition enjoyed by this particular Nestlé product.
Nestlé has gone through both positive and negative recognition for their Pure Life production and environmental impacts. The brand has taken the steps toward reducing plastic waste by minimizing the plastics used in its packaging (a reduction of 30% per bottle).
Alternatively, Nestlé has taken heat for its perceived lack of concern for local water supplies. A case in South Africa led to a 2012 documentary titled Bottled Life, which pointed out the company’s use of the local water sources to create a product unattainable by a large segment of the local population.
Common Nestle Water Prices List
Nestle Pure Life Purified
24 x 16.9 oz
Nestle Pure Life Splash Variety Pack
32 x 16.9 oz
Nestlé Splash Water Beverages, Lemon
24 x 16.9 oz
Nestle Pure Life Water Ingredients
The purified Pure Life water offered by Nestlé is relatively free from ingredients. There is likely to be minimal amounts of mineral content as the water absorbs minerals as it travels from source to the tap used by Nestlé.
Nestlé does fortify its Pure Life brand with a secret formula of minerals that is said to improve the taste and texture of the bottled water.
The fruit-flavored alternative to Pure Life, called Splash, does have an ingredient list and often features a minimal helping of sodium (around 25 mg; less than 1% of recommended daily values). The ingredient list includes:
As you can see, the ingredients list in simply purified water (just water and mineral content) grows significantly when flavored options enter the equation.
Where Does Nestle Pure Life Water Come From?
While the verbiage used in early branding that indicated that Pure Life came from natural springs, it is actually purified tap water. Production includes a significantly thorough process to rid the water of any impurities.
Reverse osmosis is used to remove the chemicals used by municipalities to treat the water. These chemicals can include fluoride, chlorine, and chloramine. It also removes contaminants like lead, nitrates, and sulfates.